The #StowXmas Map has Arrived- Small Business Saturday in Walthamstow



A brand new initiative, that promotes and encourages residents to ‘shop local’ this Christmas called #stowxmas, was launched on Friday 2nd December from the back of a local milkfloat.

Walthamstow has many wonderful traders and businesses selling gifts and treats- this map helps residents to find them and so promote our local economy. 

This map was created in partnership with Parker DairiesThe TramworksEast and Co. and Wood Street Walls and the We17 campaign group, which is seeking to support Walthamstow following the impact of the vote to leave the European Union. Campaigners were concerned that traders may be affected by the uncertain economic conditions, so want to encourage residents to buy their gifts this festive season locally and help support these local traders. The map features independent stores as varied as florists, coffee blenders, African inspired textiles, local honey, yoga studios, fishmongers and local brewers all reflect the diverse nature of the borough.

An online version of the #StowXmas map can be found at and the map will be launched at 3pm on Saturday 3rd December at Today Bread, in Central Parade. The launch coincides with the national Small Business Saturday. Parker Dairies will also be distributing their map to customers via the milk floats and residents are encouraged to display the map in their windows too to show support for local businesses and traders this festive season.